If you're looking to learn some more about the ways business and sport are linked, read on.
Whilst most businesses hoping to sponsor will try and sponsor football shirts, there are some cases of firms sponsoring entire domestic leagues. The activist investors in Telecom Italia would be aware of their sponsorship of a whole Italian football league. A deal like this is typically a very long term one, in which the name of the firm will be partnered with the soccer division. This type of sponsorship is not that common, but that is partly down to the fact there are limited leagues to sponsor, and if you are a big brand, you may really want to sponsor the leading division.
Sport provides a great deal of sponsorship opportunities for any company that wants to venture into this field of advertising. Within all the kinds of advertising perhaps one of the most well-known is to sponsor a club’s football shirt. The advantages of this form of advertising is that there are matches every weekend, constant news stories following footballers and clubs, but also a multitude of types of marketing and advertising offered. With shirt sponsorships, the team doesn't receive money directly from the sale of football shirts, instead they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it's vital that the team gain sponsorship from a large brand, to pull in a large brand the team must sell as many tops as possible. The leading shareholder in Standard Chartered would acknowledge how large of an influence their sponsorship of a leading football club would have for the brand image. This form of advertising is not limited to just football, it is common in practically all sports for a shirt to contain a minimum of one sponsor, the exception being national teams jersey's which are not endorsed by any brands.
There are numerous different ways for companies to sponsor sports, and one of the more popular recently is to sponsor entire arenas. This is a really highly-priced but successful way for a business to advertise itself, as millions of folks will talk about the arena over time. One of the biggest premier league sponsorships was the decision to sponsor a London team's brand-new ground that was built about ten years ago. The large investor in Emirates would be really aware of the significance of a deal the size of the one struck between the soccer club and the large firm. A football sponsors list will consist of transactions like this, both because of the money involved but likewise because it has such an influence on the soccer club itself. Arenas are tremendous pieces of architecture and are imposing features of any city, so having a company name across the side of these brilliant buildings gives off the sense of grandeur.